DEEPSKY
From pivot to acquisition in 6 months: An AI product reset
The product was pivoting from a high-touch, gated B2B offering to an ungated, self-serve B2C experience. This shift fundamentally changed how value was communicated. A few month later, Airtable acquired DeepSky.
0→1 AI product reset
Product strategy & design
ROLE
Ld. Product Designer
YEAR
May 2025–Current
TEAM
Co-Founder, CEO
Product Lead
Engineering Lead
→ New visual identity & system to support pivot
The shift to an ungated, self-serve B2C product required a new visual foundation. We rebuilt the identity and design system to support clarity and consistency.
→ Fast explorations to reach product alignment
Early in the pivot, we explored multiple product directions in parallel to validate assumptions and align the team on a clear product vision.
→ Unearthing critical user workflows
The core user workflows that were previously undefined became the foundation for product decisions and supported confident scaling.
A full product reset under time pressure
DeepSky is an AI superagent built to take on complex thinking work, from market research and competitive analysis to turning raw information into clear, structured business narratives.
When pivoting from a high-touch, gated B2B offering to an ungated, self-serve B2C experience, nearly every assumption about users, delivery, and scale had to be reconsidered.
Here’s the visual identity the team aligned on ↓
From logo to full identity in two weeks
With a tight time horizon, the challenge was to keep quality standards high while moving fast.
From very little, and conversations with key stakeholders, a strong product identity had to be defined in days.
It all started from a logo which led to the creation of a motif that anchored the product identity, making it distinctive and premium.
Developing a rich AI report experience
The team built and unfair advantage in it’s AI ability to turn complex business concepts into clear structured narratives.
The primary surface became a AI report outputs that users could trust at a glance.
The result was a report experience that balanced depth with clarity, and set the tone for how intelligence would be presented across the product.
Architecting an agentic reasoning
The product relied on multiple specialized agents, each responsible for a different type of reasoning.
The challenge was to clear display complex agentic reasoning into an interface people can understand. Lastly, the experience was optimized for mobile to support a large portion of the audience.
Recursive agent navigation
Navigation reflected the structure of the reasoning itself, not a page hierarchy.
This recursive flow made complex reasoning easier to explore and reinforced the product’s core value.
Unearthing critical user workflows
The core user workflows that were previously undefined became the foundation for product decisions and supported confident scaling.
These workflows were shaped through focused research with expert users, helping clarify how complex thinking tasks were approached and what trustworthy output needed to support in practice.
